Tourism and Leisure

Tourism and leisure in Swansea Bay is seen as one of the region’s key strengths. With its natural assets of open water and countryside it is a haven for businesses operating in this sector.

Accommodation providers, outdoor pursuits and some of the UK’s top attractions thrive in the Bay including the Gower Peninsula; the National Botanic Garden of Wales, Pembrokeshire Coastal National Park and Afan Forest Park.

With ever increasing tourist visitor numbers and a total expenditure of nearly £1.2bn across the region, the Tourism and Leisure industry is forecast to increase further offering abundant business opportunities for investors. Due to the emergence of elite global sporting brands in the region such as Swansea City FC; The Scarlets and the Ospreys, the profile of Swansea Bay has never been higher.

Heritage, sport, open space, culture and lifestyle are all attributes always associated with Swansea Bay, as a destination it presents an exciting adventure for the visitor and investor alike.